Lead Vendor ROI
Paid-vendor economics only. Organic / Referral leads are shown in the table for context but excluded from cost and ROI KPIs.
Paid Leads Bought
Lead Vendor2,350
paid vendors only
Total Paid Spend
Lead Vendor$74,950
Cost per Paid Lead
Lead Vendor$32
Cost per Bound Policy
AMS360$201
paid vendors only
Vendor Performance
Lead VendorAMS360
| Vendor | Leads | Spend | Bound | Closing % | Cost / Policy | ROI |
|---|---|---|---|---|---|---|
| Lead Vendor C | 510 | $12,750 | 96 | 18.8% | $133 | 540% |
| Lead Vendor A | 820 | $24,600 | 156 | 19.0% | $158 | 439% |
| Lead Vendor B | 640 | $22,400 | 78 | 12.2% | $287 | 196% |
| Lead Vendor D | 380 | $15,200 | 42 | 11.1% | $362 | 135% |
| Organic / ReferralNon-paid | 210 | — | 61 | 29.0% | — | — |